IF YOU’RE NOT ON THE WEB, YOU DON’T EXIST
The world has gone digital, and so have our clients. Without an online strategy that enables us to be where potential clients find their information, talk, share, give their opinions and evaluate, we would compromise their capture and/or ongoing loyalty, handing the advantage to our competitors. Ms Blanca Alarcia, Head of Digital Marketing at Erhardt Proyectos tells us how the firm is pursuing its digital strategy.
A WEBSITE IS NOT ENOUGH
Today, having a website to be used as a kind of “calling card” is not enough to attract and retain clients.
At Erhardt Proyectos, we are well aware of this, and we are revamping our website to turn it into a 24/7 service channel. We are including a private area for our clients, where they can access, consult and download all the paperwork generated in their dealings with us (applications, contracts, delivery notes, invoices…) and use our diOffer platform for the joint preparation of bids involving multiple suppliers.
We know that a suitable positioning on the internet depends on the clarity and accuracy of our value proposal and on our brand name and image, through which people are introduced to the firm.
At Erhardt Proyectos, we have undertaken a strategic exercise to redefine our value proposal, with our new website making it clear who we are, what we do, how we do it, where, and who we are addressing.
We are considering changing the firm’s trade name in order to improve its global appeal, while still, of course, maintaining its link to Erhardt.
ENGAGING THROUGH CONTENT
We firmly believe in the power of content for “attracting” potential clients and ensuring present ones remain “onboard”.
Hence the reason we are redefining our current blog’s scope and content. We have decided on the following course of action:
- Share key matters related to the sector that have an impact on our community of clients, suppliers and collaborators.
- Lead the way, among all the members of our community, in best practices that may be of use to any one of us.
- Showcase, through our operations, the value of the work performed by our Engineering firm and our Vessel Charter division.
- Introduce and enrich the digital solutions we are rolling out to improve the experience that clients and suppliers have with Erhardt Proyectos.
Furthermore, we have made the most of the blog’s content to launch a monthly Digital Newsletter that we will be sending to all our stakeholders via email marketing.
If you’re not on the web, you don’t exist. Business goes on without you. Every day, clients talk about and share their interests and concerns, and if you’re not around someone else will take your place.
At Erhardt Proyectos, we are already active on LinkedIn, where we post not only the content of our blog but also prompt and/or take part in conversations on issues of relevance both to our client’s businesses and to our own.
We will shortly be launching our YouTube channel for sharing our more salient operations throughout the world.
Responsable de Marketing Digital de Erhardt Proyectos